{[ translations.title]}

{[ translations.countrySelectLabel]}

{[ translations.selectLabel ]}

{[ currentCountry?.name ]}

{[ translations.countrySelectTitleLocalizations]}

Austria

Belgium

Brazil

Canada

Czech Republic

Denmark

France

Germany

International

Ireland

Italy

Japan

Netherlands

Poland

Spain

Sweden

United Kingdom

United States

{[ translations.countrySelectTitleCountries]}

Afghanistan

Albania

Algeria

American Samoa

Andorra

Angola

Anguilla

Antigua & Barbuda

Argentina

Armenia

Aruba

Australia

Azerbaijan

Bahamas

Bahrain

Bangladesh

Barbados

Belarus

Belize

Benin

Bermuda

Bhutan

Bolivia

Bosnia & Herzegovina

Botswana

British Virgin Islands

Brunei

Bulgaria

Burkina Faso

Burundi

Cambodia

Cameroon

Cape Verde

Cayman Islands

Central African Republic

Chad

Chile

China

Christmas Island

Cocos (Keeling) Islands

Colombia

Comoros

Congo - Brazzaville

Congo - Kinshasa

Cook Islands

Costa Rica

Croatia

Cuba

Cyprus

Côte d’Ivoire

Djibouti

Dominica

Dominican Republic

Ecuador

Egypt

El Salvador

Equatorial Guinea

Eritrea

Estonia

Eswatini

Ethiopia

Falkland Islands

Faroe Islands

Fiji

Finland

French Guiana

French Polynesia

Gabon

Gambia

Georgia

Ghana

Gibraltar

Greece

Greenland

Grenada

Guadeloupe

Guam

Guatemala

Guinea

Guinea-Bissau

Guyana

Haiti

Honduras

Hong Kong SAR China

Hungary

Iceland

India

Indonesia

Iran

Iraq

Isle of Man

Israel

Jamaica

Jersey

Jordan

Kazakhstan

Kenya

Kiribati

Kuwait

Kyrgyzstan

Laos

Latvia

Lebanon

Lesotho

Liberia

Libya

Liechtenstein

Lithuania

Luxembourg

Macao SAR China

Madagascar

Malawi

Malaysia

Maldives

Mali

Malta

Marshall Islands

Martinique

Mauritania

Mauritius

Mayotte

Mexico

Micronesia

Moldova

Monaco

Mongolia

Montenegro

Montserrat

Morocco

Mozambique

Myanmar (Burma)

Namibia

Nauru

Nepal

New Caledonia

New Zealand

Nicaragua

Niger

Nigeria

Niue

Norfolk Island

North Korea

North Macedonia

Northern Mariana Islands

Norway

Oman

Pakistan

Palau

Palestinian Territories

Panama

Papua New Guinea

Paraguay

Peru

Philippines

Portugal

Puerto Rico

Qatar

Romania

Russia

Rwanda

Réunion

Samoa

San Marino

Saudi Arabia

Senegal

Serbia

Seychelles

Sierra Leone

Singapore

Slovakia

Slovenia

Solomon Islands

Somalia

South Africa

South Korea

Sri Lanka

St. Barthélemy

St. Helena

St. Kitts & Nevis

St. Lucia

St. Pierre & Miquelon

St. Vincent & Grenadines

Sudan

Suriname

Switzerland

Syria

São Tomé & Príncipe

Taiwan

Tajikistan

Tanzania

Thailand

Timor-Leste

Togo

Tokelau

Tonga

Trinidad & Tobago

Tunisia

Turkey

Turkmenistan

Turks & Caicos Islands

Tuvalu

U.S. Virgin Islands

Uganda

Ukraine

United Arab Emirates

Uruguay

Uzbekistan

Vanuatu

Vatican City

Venezuela

Vietnam

Wallis & Futuna

Western Sahara

Yemen

Zambia

Zimbabwe

{[ translations.langSelectLabel]}

{[ currentLocalizationLang?.name ]}

{[ localization.label ]}

{[ translations.errors.invalidDate ]}

{[ translations.remember ]}

{[ translations.errors.invalidDate ]}

{[ translations.errors.invalidAge ]}

{[ translations.remember ]}

{[ translations.errors.invalidDate ]}

{[ translations.errors.invalidAge ]}

{[ translations.remember ]}

{[ translations.locationMessage ]}

BUY NOW

International

BUY NOW

FELLINI FORWARD

THE STORY OF A PIONEERING COLLABORATION BETWEEN HUMAN AND ARTIFICIAL INTELLIGENCE

Home

Fellini Forward

EXPERIENCE THE FUTURE OF CINEMA, AS CAMPARI HAS CREATED THE FIRST SHORT FILM MADE WITH ARTIFICIAL INTELLIGENCE INSPIRED BY THE CREATIVE GENIUS OF FELLINI

PUSHING THE BOUNDARIES OF CREATIVITY SINCE 1860

Since its creation, Campari has pushed the boundaries of creativity to go beyond the norm, unlocking the Red Passion and talent of artists across different fields in the path of creation. From world-famous names, through to young and emerging talents, the relationship between Campari and the arts, especially cinema, has grown strong over the years. Having already worked on an advertisement with Federico Fellini in 1984 for one of his few brand collaborations, in 2021 Campari Red Diaries Fellini Forward continues the brand’s legacy, marrying both creativity and innovation within the cinema industry with the most forward-looking technology.

FROM THE CREATIVE GENIUS OF FEDERICO FELLINI

Thanks to a team of experts, dedicated A.I. tools were explored and developed to unearth Federico Fellini’s creative genius in ways that have never yet been explored.

Partnering with none other than Francesca Fellini, the iconic director’s niece, to bring this creative project to fruition, it is a true portrayal of the collaboration between humans and A.l., showcasing how the sentimental and rational, data and emotions, can come together to create a brand new piece of art.