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Change localization Canada EN

NEGRONI WEEK,
INFINITE STORIES TO UNFOLD.
WRITE YOURS.

Join us from September 16th to 22nd celebrate the world’s most loved and iconic cocktail: the Negroni.

For seven days, each Negroni supports Slow Food’s mission to foster a more sustainable world of food and beverage while telling a unique story: yours. Get ready to embrace and discover the heritage and all the narratives that express the endless possibilities of Negroni stories.

DISCOVER MORE

EVERY NEGRONI STARTS WITH CAMPARI

Just as there is no Negroni without Campari, there is no celebration without you and our partner bars. Discover where to savor a perfect Negroni and explore its variations, from classic ones to the most unexpected. Get ready to write your Negroni story

FIND A BAR NEAR YOU

Seba
Garcìa

Lorenzo
Antinori

Tommaso
Cecca

David
Penker

Giacomo
Giannotti

Giulia
Cuccurullo

Cara
Devine

Heitor
Marin

Vasilis
Kyritsis

Meaghan
Dorman

Discover our special bartender's handshakes
The Story Behind The Icon - Looking for Negroni

The Story Behind The Icon - Looking for Negroni

Florence, 1919. Count Camillo Negroni is spending his evening, as he usually does, at the Caffè Casoni. But something is different: as he is placing his order, he asks his bartender and friend, Fosco Scarselli, to add a splash of gin to his usual Americano.

This Negroni Week, immerse yourself fully in the story behind this iconic cocktail with the documentary Looking for Negroni where Luca Picchi and other master bartenders retrace all its history, from its birth to its rising fame.

NEGRONI: A CAMPARI STORY

Dating back to Florence in 1919, the Negroni cocktail is said to have been created by Fosco Scarselli in his bar, Café Casoni, after the renowned Count Camilo Negroni asked him to strengthen his favourite cocktail – the Americano – by replacing soda water with a splash of gin. Scarselli added an orange slice as garnish, rather than the usual lemon twist, and from this moment on, the Negroni was born.

See The Recipe
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