Austria 
About Negroni Week 2024
From the September 16th to 22nd 2024, Campari, Italy’s iconic red apéritif, and Imbibe Magazine will come together for Negroni Week once again to support Slow Food’s mission to foster a more equitable and sustainable world of food and beverage through a series of local events at bars, restaurants and retailers around the world.
With the unbreakable bond between bartenders and the world of mixology, the global charity initiative puts the power of fundraising in the hands of the industry, growing over the past decade to attract thousands of partners in over 80 markets and raising over $5 million for global causes.
Slow Food, the official giving partner for the second year, is a global movement of local communities and activists, across more than 160 countries. Just like Campari and the Negroni, Slow Food has Italian roots, creating the perfect pairing.
There’s No Negroni Without Campari
Since its creation in 1919, Campari has been the red heart of the Negroni. This timeless bond has stood the test of time with the Negroni now named as the world’s best-selling classic cocktail.* This achievement is a testament to the unwavering, collaborative passion from bartenders in sharing their skill to the world.
Negroni Week offers cocktail enthusiasts the opportunity to celebrate cocktail culture and show appreciation for the art of mixology. It’s a time to recognize the dedication and skill of bartenders who masterfully create one of the world’s most iconic and loved cocktails.
In tribute to Red Hands Series between Campari, the Negroni and bartenders, this year Campari will bring together some of the world’s best bartenders to celebrate both their bond with each other and the classic Negroni cocktail.
Red Hands Series will air ahead of the launch of Negroni Week 2024.
*Drinks International, “Cocktail Report” 2023
#1 BEST SELLING BRAND
IN LIQUEURS CATEGORY*
*Source: Drinks International Brands Report 2022
#2 TOP TRENDING
LIQUEUR*
*Source: Drinks International Brands Report 2022
