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金巴利与米兰

金巴利(Campari)与米兰(Milano)就像两个相互交织的标志,凭借着共同的风格、价值观、精神与传统,塑造了彼此的过去、现在与未来。在过去,悠久的历史和丰富的文化传统是两者发展的基石。而现在,它们又捕捉到了新世界流行的文化和生活方式,并且将在未来通过创新来继续强调其标志性特质。

自金巴利创立伊始,灵感就来源于米兰,同时也是米兰的缩影。如同米兰一般,当我们一次次揭开金巴利的神秘面纱时,会发现在金巴利身上具有多面且复杂的特性,悠久的历史与现代感并存,既古典又前卫。这些特质不断推进着金巴利的发展。

米兰是一座活力四射的大都市,位于意大利文化的中心,在鸡尾酒历史中也留下了浓墨重彩。它不仅是金巴利的故乡,在该品牌的创建、演变和未来的发展中扮演着重要角色,同时也是餐前酒文化的发源地。这两个重要角色各有其值得挖掘的层次与深度,激发着人们的创造力和创新精神,将意大利文化推向世界。金巴利之旅始于米兰,其他的则都是历史。
米兰市中心的 Camparino 酒吧.

金巴利全新设计,诠释“因红而燃”

米兰是一座以时尚造型和经典剪裁闻名于世的时尚设计之都。自金巴利创立以来,品牌形象经历了多次演变。而此次全新设计的瓶身则以崭新的面貌呈现出了金巴利品牌的本真与历史,突出了米兰这座时尚之都在品牌构思和演变过程中所发挥的作用。
金巴利新的瓶身设计是对米兰的视觉颂歌,从米兰多样文化中汲取美学灵感,设计出一种永恒的风格,如同米兰本身那样从容自信、天生优雅。锋利的线条折射出米兰那以时尚、简约而著称的时髦现代设计,凸显出真正优雅的米兰工艺。线条的走向则象征着餐前酒文化从米兰走向世界的旅程,将人们的视线引向瓶身中央的城市徽章。

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